The task for this project was to create a campaign that used only a logo and an image. Coincidentally, I was out with a friend of mine who stopped for some sushi. When she complained about the level of spiciness, an idea sparked.
What if sushi was so spicy that it burned your chopsticks?
I see this spot running in a digital format on a bus stop and billboard with the smoke on the sticks displaying the movement. It could also run as a static spot on the side of a bus or in a magazine.
Art Direction & Design