Leather Works Minnesota

The goal of this campaign was to gain awareness of the products sold by Leather Works MN.  With a limited budget and an online database of previous website customers, social media and email marketing were great solutions with a quick turnaround. 

My approach was to create pieces that featured top selling products and drive traffic to their social accounts and website. It was critical for the social spot to featured Instagram worthy photography featuring a variety of products while maintaining a clean & crisp design. Whereas email campaign would only feature three top selling products in a clean, easy to follow format leading customers directly to the website.

Leather Works Minnesota

Social & E-mail Campaign

Art Direction & Design

Credit: Nathan O'Malley
Courtesy of: Leather Works MN