As the Digital Strategist at jabber logic, my role was to develop new strategies and techniques to grow our internal social media following. To begin, I developed new target personas for each social channel (Facebook, LinkedIn, Twitter, and Instagram), and built a strategy and content calendar to appropriately reach those personas. Once that was built, it was my role to develop and create all visuals and content for all social media posts.
Persona Development & Social Media
Digital Strategist & Art Director