Blue Cross Blue Shield

The goal of this campaign was to increase health insurance enrollment. After conducting audience research, my approach was to target older millennials who have recently been removed from their parent's health insurance and have yet to choose a health insurance provider.

Many millennials support companies who serve their stakeholders as well as those who show corporate responsibility. Not only that, but they're willing to pay more for a product or service if a company shows those qualities. Therefore, my approach was to target millennials by educating them about the efforts made by BCBS to better the surrounding communities.

Want more details about my approach? Download my creative brief here.
Final campaign pieces to the right.

CLIENT
Blue Cross Blue Shield

PROJECT
New Enrollment Campaign

ROLE
Art Direction & Design

 
 

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